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LinkedIn Professional Masterclass 2021
Module 1: Introduction & setting up
Course overview and the power of LinkedIn (5:32)
Success stories, positive impacts and examples (3:55)
My personal journey, questions & answers (5:18)
Module 1: Homework & Recap
Module 2: Creating and optimising your profile
Building the skeleton of the profile (5:50)
Optimising your LinkedIn sections (5:22)
OPTIONAL: Adding depth to your experiences (4:41)
Module 2: Homework & Recap
Module 3: Interacting with the right people
Optimising your mindset and identifying who to interact with (4:37)
How to interact with influencers and their networks (4:23)
Directly messaging and connecting with influencers (3:51)
Module 3: Homework & Recap
Module 4: Building your following & audience
Putting yourself in the right mindset, value exchange, dealing with fear and trolls (6:09)
Segmenting your audience and optimising the post formats and substance (7:57)
Generate value and engage your audience thoughfully (6:09)
Module 4: Homework & Recap
OPTIONAL: Adding depth to your experiences
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